Last Wednesday, October 2, the Madrid Protocol entered into force (Decree 10.033/2019). The Madrid Protocol is an international treaty that aims at simplifying the process of registering Brazilian trademarks in other countries and foreign trademarks in Brazil and also reduces registration costs.
Currently, the treaty covers about 80% of international trade and 122 countries. Administered by the World Intellectual Property Organization (WIPO), the treaty offers advantages for trademark applicants and rights holders such as simplified procedures and cost efficient processes, as well as increased predictability in response time and the possibility of centralized portfolio monitoring across countries.
