News published by the press reports that the Federal Prosecutor’s Office has presented to the Administrative Counsel of Economic Defense (CADE) a request for investigation as to how the compensation is made, by Rede Globo, to soccer clubs in the Brazilian Championship. Until 2011, the division of fees was calculated by the teams themselves, through a group ofthem called The 13 Club (Clube dos 13). For this point on, some major teams started to negotiate directly with TV networks, resulting in higher payments. The claim by the Federal Prosecutor’s Office was due to complaints by smaller teams that felt harmed. It is important to follow this discussion closely, since CADE’s trend, as the competition watchdog, is not to intervene in the market. According to the prevailing understanding, each team’s popularity should attract thelarger sponsorship, resulting in higher revenue quotas.
2015/09/16
