Intellectual Property and Entertainment

The protection of intellectual assets and intangible goods is becoming increasingly fundamental for companies of all sizes, whether domestic or foreign. Trademarks; patents; industrial designs; software; scientific, literary, or artistic works; geographical indications; and other intellectual property rights constitute a valuable commercial asset that must be protected and defended against third parties’ actions.

Likewise, the fight against unfair competition acts and the enforcement of fair and equitable behavior in the market is becoming ever more important. The internet and online competition have further challenged the limits of fair practices and intellectual property rights’ enforcement against all sorts of piracy.

Our team is composed of specialized and experienced lawyers in a wide range of areas. We represent clients in the administrative sphere before the National Institute of Intellectual Property (INPI), as well as before national courts. We have also solid experience in negotiating and drafting agreements related to intellectual property rights (such as IP rights assignments or licensing, technology transfer, research and development).


Specifically, GCA holds solid experience on assisting entertainment and media companies, including pay television operators and programmers, broadcasters and movie studios. Besides intellectual property challenges, we also provide legal advice in specialized and regulatory matters concerning these markets, which include:

  1. Negotiating and drafting agreements related to these industries (licensing or acquisition of rights, production and coproduction, distribution, rights to images, sponsorship);
  2. Acting in the administrative sphere before governmental agencies, such as, the National Cinema Agency (ANCINE) and the National Telecommunications Agency (ANATEL); and
  3. Representation before the Ministry of Justice, consumer protection agencies, and CONAR (National Council for Self-Regulatory Advertising).

Our team also has experience in matters involving the Brazilian biodiversity law. More specifically, we advise clients on access to Brazilian genetic resources and traditional knowledge associated with benefit sharing obligations, as well as represent companies at the Genetic Heritage Management council (CGEN) and related regulatory agencies.

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